NORTHERN CALIFORNIA HONDA DEALERS
In 2008 we pitched the Honda Dealers of Northern California– a regional group of over 70 Honda dealers with the campaign: “Ask Any Honda Driver”. I was Associate Creative Director at the time. The campaign won the business and began a 10-year relationship that continues today. The advertising for the Honda Dealers is a great example of an integrated advertising campaign. Traditional and digital advertising, along with social outreach centered around monthly events which drive traffic . The relationship with the Honda Dealers has been very successful. Spending and sales have more than doubled since 2008.
The first of three TV spots done for the campaign Go Small Get Big
which leveraged a ‘less is more’ trend in Northern California.
Go Small Get Big.
POINT OF SALE
Oversized 10’ foot pop-up banners plus poster.
The former designed vertically to dramatically demonstrate ‘Get Big’.
Animated and static banners were created. The type animated to emphasize
‘GET BIG,’ along with wide angle photography.
Attention getting forced perspective images were used
to visually reinforce the idea behind the Go Small Get Big campaign.