COREY STOLBERG CREATIVE
Advertising | Graphic Design | Branding
HONDA
NORTHERN CALIFORNIA HONDA DEALERS
In 2008 we pitched the Honda Dealers of Northern California– a regional group of over 70 Honda dealers with the campaign: “Ask Any Honda Driver”. I was Associate Creative Director at the time. The campaign won the business and began a 10-year relationship that continues today. The advertising for the Honda Dealers is a great example of an integrated advertising campaign. Traditional and digital advertising, along with social outreach centered around monthly events which drive traffic . The relationship with the Honda Dealers has been very successful. Spending and sales have more than doubled since 2008.
EVENT TELEVISION
The first of three TV spots done for the campaign Go Small Get Big
which leveraged a ‘less is more’ trend in Northern California.
Go Small Get Big.
POINT OF SALE
Oversized 10’ foot pop-up banners plus poster.
The former designed vertically to dramatically demonstrate ‘Get Big’.
ONLINE BANNERS
Animated and static banners were created. The type animated to emphasize
‘GET BIG,’ along with wide angle photography.
EVENT TELEVISION
Attention getting forced perspective images were used
to visually reinforce the idea behind the Go Small Get Big campaign.
Small Big Fit
EVENT TELEVISION
Honda cars are well-suited to pay off the ‘less is more’ trend.
Small cars that are big on space, features and value.
Small Big Civic
POINT OF SALE
Labor Day is a great time to get a deal on a Honda.
Though not a good time of year if you’re a kid heading back to school.
MEMORIAL DAY EVENT LOGO
Two logos designed to leverage the Indy 500 Race that Honda has dominated.
A big weekend for selling cars. The red version on the left was the logo chosen.
POINT OF SALE
Two posters and a 3’ x 10’ hanging banner for the Honda showroom.
The checkered flag was central to the design.
ONLINE BANNERS
The checkered flag animates bringing on offers and information.
PRESIDENTS’ DAY TELEVISION
Presidents’ Day is a big sales event for the Honda Dealers. Washington and Lincoln,
as modern hipsters, bring an entertaining and fresh take to the event.
President's Day Coffee
BLACK FRIDAY TELEVISION
You don’t need to fight the crowds to get a great deal on Black Friday.
At least at your Honda Dealers where there’s 14 Days Of Black Friday.
Black Friday Emergency Room
TACTICAL TELEVISION
While the Toyota Dealers were shouting ‘say yes to Prius,” the Honda Dealers
answered with “No, you don’t need drive a car shaped like a cheese wedge.”
Honda Prius NO Spot 720
BLACK FRIDAY TELEVISION
Black Friday is a good time to be a Honda salesperson.
But, with 14 Days Of Black Friday... well, you’ve got to pace yourself.
Black Friday Intro
PRE-ROLL VIDEO SOLICITING HONDA OWNERS
Honda’s owners are incredibly loyal. So, we reached out to find a few with stories worthy of being in a Honda commercial.
