NORTHWEST HONDA DEALERS
IT'S A NORTHWEST THING
After a couple of years of handling the Northern California Honda Dealers, the success we had lead to an opportunity to pitch another Honda dealer group– this time in the Pacific Northwest. Unlike our dealer group in Northern California, the Northwest Honda Dealers understand that the Northwest region had a unique mindset and vibe based on the lifestyle of people who lived in that market. This lead to the positioning/themeline we created: Honda. It’s A Northwest Thing. It won us the assignment.
IT'S A NORTHWEST THING LOGO
While the Honda logo is always central to any Honda dealer group, we also created a regional identity which an organic, earthy, Northwest feel and graphic language which we used on point-of-sale, digital and television. These are two examples.
PRESIDENT’S DAY TV
The President’s Day event is considered one of the big sales weekends of the year. We created a TV campaign based on two characters who were a unique take on Washington and Lincoln– two hipsters seemingly unaware of the wardrobes they were wearing. The campaign ran for several years and later we extended it into other events such as the
4th of July with the characters Uncle Sam and Thomas Jefferson.
JUNE SALES EVENT TV
For car dealer groups, every month is a new reason to have an event. This spot is a typical event spot for the Northwest Honda Dealers with using the graphic look that was unique to the Northwest Honda Dealers.
A series of posters for the dealer showrooms extending the 'Its A Northwest Thing' branding.
In Portland, Voodoo donuts is definitely a 'Northwest Thing'. The wrap was a co-branded
promotion to bring the theme into the community.