LONG'S DRUGS

LIVE HEALTHY. LIVE HAPPY, LIVE LONGS.

Long’s Drugs was a family owned regional chain of over 500 drug stores, I worked on their account for many years until it was acquired by CVS.  With many departments under one roof, Long’s gave us the opportunity to work on quite a variety of projects:  television, point-of-sale, displays, flyers, weekly circulars, logo’s, branding, ads, signage, on and on. Thinking back, it's rare to have such a wide variety of projects from one client.

OUTDOOR 

Long's communicated to consumers with almost every kind of media conceivable,

including outdoor.  This outoor board carried their positioning message, a neighbor street sign, as well as their tagline.

Longs Outdoor.1.png

OUTDOOR

An outdoor board which appeared at the Oakland Airport.

Longs Outdoor.2.png

IN-STORE POSTERS

Like many retail drug stores, Longs had a lot of different departments under one roof.

This is a series of posters done for the Longs Photo department offerings.

Longs PhotoCenter.3.png
Longs PhotoCenter.4.png
Longs PhotoCenter.1.png
LONGS PHOTO.1.png

TELEVISION

With over 500 locations within the region longs created brand television.

This campaign positioned Longs as a 'neighborhood' drug store, unlike the its' national competitors.

TELEVISION

Long's Drugs being a California chain, was uniquely positioned to understand and serve the communities where it's stores were located.