SAN DIEGO TRUST & SAVINGS BANK
SAN DIEGO'S BANK
In the 1980s, San Diego Trust & Savings Bank was a family owned and operated chain of over 70 branches that had been a fixture in
San Diego for about 100 years. Given this was before they were swallowed up by a major national bank chain, it created opportunities
to do some really good work before it became restrained by corporate guidelines Two examples are here.
With over 100 years in the San Diego Community, San Diego Trust & Savings Bank had built up enough of their own artifacts to open their own museum in one of their branches. This was a poster to promote the museum.
This could be my favorite newspaper ad I’ve ever done. It’s a simple idea to promote retirement planning services and product options available at the bank.