LIFE IS SHORT. PLAY HARD.
One of the benefits of working at a large agency like Chiat/Day is the opportunity to work on major brands, with large budgets and assignments that include both television and print. This assignment was to promote Step Reebok, a new workout program that combined a step component designed to be used with Reebok shoes.
Here’s a television concept that featured a couple climbing steps on a pyramid in South America as a way of demonstrating the kind of workout you could expect to get with Step Reebok. Reebok only needed one spot, but if they wanted more there were other locations throughout the world we had identified that would have been equally as fun to film.
A 3-page magazine ad done in conjunction with the television to support Step Reebok. Shooting athletes is fun.