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21st CENTURY INSURANCE

TURN 21

Many years ago the 21st Century Insurance went into review. They specialized mainly in auto insurance and were looking for a campaign that would strongly brand the company and help differentiate in a category filled with competitors. This is the campaign them that was presented and won the business... “I just turned 21”.

PRINT AD

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OUTDOOR

The campaign them, “I Just Turned 21” was used in television, outdoor collateral, point-of-sale, on and on. But, nothing shows off how simple and iconic the idea is then the outdoor advertising boards seen here.

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