ROUND TABLE PIZZA
THE LAST HONEST PIZZA
Round Table Pizza has a unique position in the marketplace with premium pizza offerings. While pizza is a year-round food group for their target, Round Table understood the need to drive traffic by always offering special deals on new premium pizzas that would give their target a reason to get a Round Table pizza ‘tonight’.
Round Table’s promotional pizzas were supported with regional television buys and also had point-of-sale posters to tie-in the promotion at their retail restaurants. Here are two posters done for promotions.
RETAIL PROMOTIONAL TELEVSION
Below are four televsion spots for four different quarterly promotions. The spots showcase nitch pizzas that take into consideration the key ingredients, time of year, and always featuring Round Table’s brand position which includes dough rolled daily and fresh vegetables and premium meats.