THE FOUNTAIN OF YOUTH
While some packaged goods assignments can be pretty restrictive, Armor All was not the case. We had a great product, wonderful client, and produced a concept that was more fun than we might have ever imagined.
Back before Youtube and viral videos, doing an actual TV spot with a national buy was a plum assignment and not always easy to come by. This creative is based on the idea that Armor All is the ‘fountain of youth’ for your car. And we created spots centered around real people who embodied an amazing youthful spirit, not unlike the Armor All they were using.