THESE ARE THOSE PANTS
When people think of the Levi’s brand what comes to mind is Levi’s Jeans. And perhaps even Dockers– casual wear. But, Levi’s also decided to take advantage of their distribution network and create a line of dress pants under the brand name of Slates. We did a series of television commercials to support the effort.
Here are two television spots to introduce a new line of dress pants called Slates. Both spots were directed by Jim Sonzero, a talented director with a flair for style.