THE MAGIC OF DISNEY
It’s almost hard to believe, but it was just a few years ago when Disney decided to extend their brand into interactive computer games. Back then video games were still new and had redeeming values such as learning. And advertisers like Disney still had media buys that included magazine spread ads.
A couple of magazine print ads for Disney Interactive to promote their interactive computer games around the holiday time. Franchises like Pocahontas and the Lion King now extended into learning games for the home computer.