LET FREEDOM RING
Long before the iPhone (and smartphones) became the standard and focus for wireless, AT&T was leading the way with national wireless service that had one rate throughout the country without roaming charges. At the time this was a unique advantage.
Here’s an outdoor board that with a simple clear message. The benefit of no roaming charges translated to freedom.
As a symbol of the benefit of freedom that AT&T one rate service gave users, I designed a phone with American flag graphics. The client loved it so much, they decided to produce the phone cover and sold it in their stores.