After several years at Chiat/Day Los Angeles, I was offered a job by Mike Koelker, Worldwide Creative Director to work on the Levi’s Jeans Brand, specifically Levi’s Youthwear with Tim Price, Creative Director on the brand. The Levi’s Youthwear brand targets boys around 9-12 years old and had a fun, vibe that celebrated individuality. The combination of the agency, the brand, the client, the product and the assignments combined for one of the best experiences in my entire career in advertising. It doesn’t get any better than that.
TELEVISION / KEEP IT LOOSE
A series of television spots directed by David Fincher to promote Levi’s Youthwear Wide Leg Jeans.
TELEVISION / IT’S WIDE OPEN
A series of television spots directed by Michael Bay also to promote Levi’s Youthwear Wide Leg Jeans.
TELEVISION / I AM
A series of television spots directed by Tarsem Singh to promote Levi’s brand to the youth target.