THE WORLD'S BEST TASTING SHOT
Here’s a trade campaign for Harlem Kruiden Liqueur done with copywriter Brian O’Neil to increase awareness and create trial for an unusual shot drink– one that actually tastes good. Harlem is a another product from the venerable Nolet family, makers of
Ketel One Vodka. The campaign's target was bartenders and establishments that kept up with industry journals. Cheers.
Four trade journal print ads that were done to promote Harlem.