AT&T PARK

HOME OF THE SAN FRANCISCO GIANTS

For a creative person, sports teams are a dream category to work on.  As it turns out, the venue that teams play in are almost as interesting.  In the case of AT&T Park (originally named SBC Park), there’s 270 days a year where baseball was not being played.  For us that meant a large variety of projects to market the venue: 

concerts, tours, menus, meeting rooms, branding, graphics, holiday events, catering, on and on.  Who knew?

ICONOGRAPHY

One of the first creative executions we came up with was a series of icons as part of their branding package.  The icons were a great way to show off the range of offerings within the park.

AT&T .SBC.ICONS ONLY.png

BUSINESS CARD

SBC Park Business Card.png

MENU DESIGN

Here's a few sample pages from a menu that was over 24 pages.  The assignment included doing the photography and shows some of the context for the icons.

SBC MENU-1.jpg

POINT OF SALE

A series of posters used in various ways to promote food and drink at the park.

ATT Martini.jpg
ATT Cone.jpg
ATT Fork.jpg

PRINT ADS

Examples of ads that were created using the images above.

Step Up Ad FINAL.png
Shake it Up_AD FINAL.png

PARK VENUE PROMO CARDS

Inspired by baseball cards, we created two-sided venue cards with spec's for each venue within the park.  

SBC Park Trading Card.2.jpg
SBC Park Trading Card.jpg

HOLIDAY PROMOTIONAL PIECES

A postcard and flyer used to promote the park for holiday events.

SBC Park Holiday Postcard.png
AT&T HolidayBrochure.FINAL.png

HOME PAGE FOR THE AT&T PARK WEBSITE

When we were asked to look at their home page, it was another opportunity to incorporate

 the icons we created.

AT&T Park Home Page.jpg