HOME OF THE SAN FRANCISCO GIANTS
For a creative person, sports teams are a dream category to work on. As it turns out, the venue that teams play in are almost as interesting. In the case of AT&T Park (originally named SBC Park), there’s 270 days a year where baseball was not being played. For us that meant a large variety of projects to market the venue:
concerts, tours, menus, meeting rooms, branding, graphics, holiday events, catering, on and on. Who knew?
One of the first creative executions we came up with was a series of icons as part of their branding package. The icons were a great way to show off the range of offerings within the park.
Here's a few sample pages from a menu that was over 24 pages. The assignment included doing the photography and shows some of the context for the icons.
POINT OF SALE
A series of posters used in various ways to promote food and drink at the park.
Examples of ads that were created using the images above.
PARK VENUE PROMO CARDS
Inspired by baseball cards, we created two-sided venue cards with spec's for each venue within the park.
HOLIDAY PROMOTIONAL PIECES
A postcard and flyer used to promote the park for holiday events.
HOME PAGE FOR THE AT&T PARK WEBSITE
When we were asked to look at their home page, it was another opportunity to incorporate
the icons we created.