MORE FOR YOUR DOLLA KOALA
Bronco Wines is a marketer who who purchased grapes from various growers bottled under several brand names, and all based on a simple idea: you don’t have to ton of money to enjoy a good glass of wine. These were not expensive or premium brands,
but instead accessible brands designed to be enjoyed as a daily table wine and good enough to bring to a social gathering.
Bronco would frequently come up with more than one brand name for the same product (depending on market). These are two examples where we were given the name and asked to design the label. Both designs made it to the retail shelves.
MAGAZINE TRADE ADS
Two examples of print ads. One is for Vivande, a bubbly offering called a pink Moscato. And another, Crane Lake, where the marketing took on an “anti-marketing” approach. The idea was that all the money went into the grape, and nothing spent on frivolous
expenditures such as a fancy winery or tasting room.
Two examples of billboards that were done for two very different brands. Crane Lake is an everyday go-to wine that is good enough for lots of social occasions. And, Down Under, an everyday brand from Australia marketed as a spin-off from Crane Lake, a more established brand.